/* Specter Consulting: noise into clarity.
   Editorial and quiet. Black is the page. Gold is a hairline and the one action.
   Burgundy holds the big panels. Silver draws lines and quiet text.
   Dashed silver means noise. A gold edge means clarity. */

:root {
  --black: #000;
  --ink: #f4f3ef;
  --text: #cfd0d4;
  --silver: #b8bcc4;
  --silver-2: #858a93;
  --rule: rgba(184, 188, 196, .16);
  --rule-2: rgba(184, 188, 196, .3);
  --yellow: #e6a800;
  --gold-soft: #d9b45a;
  --yellow-hi: #f5bb16;
  --burgundy: #4a0d1a;

  --serif: "Newsreader", Georgia, "Times New Roman", serif;
  --sans: "Familjen Grotesk", "Helvetica Neue", Arial, sans-serif;

  --wrap: 1280px;
  --gutter: clamp(20px, 5vw, 72px);
  --measure: 58ch;
  --sec: clamp(96px, 11vw, 170px);
  --ease: cubic-bezier(.2, .7, .1, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 90px; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--black);
  color: var(--text);
  font: 400 clamp(17px, .5vw + 14px, 19px)/1.7 var(--sans);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
/* Film grain: a trace of noise over everything. */
body::after {
  content: ""; position: fixed; inset: 0; z-index: 100; pointer-events: none; opacity: .07;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 1 0 0 0 0 1 0 0 0 0 1 0 0 0 .55 0'/%3E%3C/filter%3E%3Crect width='160' height='160' filter='url(%23n)'/%3E%3C/svg%3E");
}
img { max-width: 100%; display: block; height: auto; }
p { margin: 0 0 1.1em; }
p:last-child { margin-bottom: 0; }
ul, ol { margin: 0; padding: 0; list-style: none; }
a { color: inherit; }
::selection { background: var(--yellow); color: var(--black); }
:focus-visible { outline: 1.5px solid var(--yellow); outline-offset: 4px; border-radius: 2px; }

.skip { position: absolute; left: 12px; top: -60px; z-index: 200; background: var(--yellow); color: var(--black); padding: 10px 16px; font: 600 15px var(--sans); text-decoration: none; }
.skip:focus { top: 12px; }
.sr-only { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }

.wrap { max-width: var(--wrap); margin: 0 auto; padding-left: var(--gutter); padding-right: var(--gutter); }
.read > p, .read > ul { max-width: var(--measure); }
.measure { max-width: 21em; }

/* Type: light serif display, quiet grotesk text */
h1, h2, h3, .h2, .h3 { font-family: var(--serif); font-weight: 300; color: var(--ink); margin: 0 0 .55em; text-wrap: balance; font-optical-sizing: auto; }
h1 { font-size: clamp(46px, 6.2vw, 104px); line-height: .98; letter-spacing: -.03em; }
h1 span { display: block; }
h2, .h2 { font-size: clamp(34px, 3.8vw, 56px); line-height: 1.04; letter-spacing: -.02em; }
.h2--lg { font-size: clamp(36px, 4.6vw, 70px); line-height: 1.02; letter-spacing: -.025em; }
.h2--xl { font-size: clamp(44px, 7vw, 116px); line-height: .96; letter-spacing: -.035em; }
h3, .h3 { font-size: clamp(23px, 2vw, 30px); line-height: 1.22; letter-spacing: -.01em; font-weight: 400; }
.lead { font-size: clamp(19px, 1.4vw, 22px); line-height: 1.55; color: var(--text); max-width: 32em; }
.muted { color: var(--silver-2); }
.strong { font-family: var(--serif); font-weight: 400; font-size: clamp(22px, 1.8vw, 27px); line-height: 1.3; color: var(--ink); }
.note { color: var(--silver-2); font-size: .88em; }
.y { color: var(--yellow); }
.gap-top { margin-top: clamp(80px, 10vw, 150px); }

/* Chapter marks: the page order from the brief, as quiet signposts */
.chapter { display: flex; align-items: center; gap: 16px; font: 500 14px/1 var(--sans); letter-spacing: .04em; color: var(--silver); margin-bottom: clamp(40px, 5vw, 72px); }
.chapter::before { content: ""; width: 40px; height: 1px; background: var(--yellow); }

.link { color: var(--ink); text-decoration: underline; text-decoration-color: var(--gold-soft); text-decoration-thickness: 1px; text-underline-offset: 5px; transition: color .2s; }
.link:hover { color: var(--yellow); }

/* Buttons: square-shouldered, generous, one gold */
.btn {
  position: relative; display: inline-flex; align-items: center; justify-content: center; gap: 14px;
  min-height: 56px; padding: 0 32px;
  font: 500 16px/1 var(--sans); letter-spacing: .02em; text-decoration: none;
  background: var(--yellow); color: var(--black);
  border: 1px solid var(--yellow); border-radius: 2px;
  transition: background-color .3s var(--ease), color .3s var(--ease), border-color .3s var(--ease);
}
.btn:hover { background: var(--yellow-hi); border-color: var(--yellow-hi); }
.btn--sm { min-height: 44px; padding: 0 22px; font-size: 14px; }
.btn--ghost { background: transparent; color: var(--ink); border-color: var(--rule-2); }
.btn--ghost:hover { background: transparent; color: var(--ink); border-color: var(--yellow); }
.btn--dark { background: var(--yellow); color: var(--black); }
.btn-row { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 44px; }

/* Header */
.site-header {
  position: sticky; top: 0; z-index: 30;
  background: rgba(0, 0, 0, .7);
  -webkit-backdrop-filter: blur(14px) saturate(1.2); backdrop-filter: blur(14px) saturate(1.2);
  border-bottom: 1px solid transparent; transition: border-color .3s;
}
.site-header.is-scrolled { border-bottom-color: var(--rule); }
.site-header__in { display: flex; align-items: center; gap: 28px; height: 84px; }
.logo img { height: 56px; width: auto; }
.nav { display: flex; gap: 36px; margin-left: auto; font: 400 15px var(--sans); letter-spacing: .02em; }
.nav a { text-decoration: none; color: var(--silver); padding: 8px 0; position: relative; transition: color .2s; }
.nav a::after { content: ""; position: absolute; left: 0; right: 0; bottom: 2px; height: 1px; background: var(--yellow); transform: scaleX(0); transform-origin: left; transition: transform .35s var(--ease); }
.nav a:hover { color: var(--ink); }
.nav a:hover::after { transform: scaleX(1); }
.menu-btn { display: none; }

/* Hero */
.hero { position: relative; overflow: hidden; padding: clamp(48px, 6vw, 96px) 0 clamp(96px, 11vw, 170px); }
.hero::before {
  content: ""; position: absolute; right: -14%; top: -5%; bottom: 0; width: 75%;
  background: radial-gradient(closest-side, rgba(74, 13, 26, .5), rgba(74, 13, 26, .12) 55%, rgba(74, 13, 26, 0));
  pointer-events: none;
}
.hero::after { content: ""; position: absolute; left: var(--gutter); right: var(--gutter); bottom: 0; height: 1px; background: linear-gradient(90deg, var(--rule-2), rgba(184, 188, 196, 0)); }
.hero__in { position: relative; display: grid; grid-template-columns: 1.35fr .65fr; gap: clamp(24px, 4vw, 72px); align-items: center; }
.slogan { font: 400 clamp(17px, 1.3vw, 20px)/1.4 var(--sans); color: var(--text); letter-spacing: .01em; margin-bottom: 40px; }
.slogan::before { content: ""; display: inline-block; vertical-align: middle; width: 40px; height: 1px; margin: 0 16px 0 0; background: var(--yellow); }
.hero h1 { margin-bottom: 40px; }
.hero h1 span:last-child { color: var(--silver-2); }
.hero__fig { margin: 0; aspect-ratio: 4 / 5; width: 100%; }
.hero__fig canvas { width: 100%; height: 100%; display: block; }

/* Sections */
.sec { padding: var(--sec) 0; position: relative; }
.sec--tight { padding: calc(var(--sec) * .66) 0; }
.sec--line > .wrap { border-top: 1px solid var(--rule); padding-top: var(--sec); }
.sec--line { padding-top: 0; }
.two { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(40px, 8vw, 140px); align-items: start; }

/* Burgundy panels: light text only, yellow stays readable (7.4:1) */
.panel--burgundy { background: var(--burgundy); color: #ecebee; --text: #ecebee; --silver: #d6d8dd; --silver-2: #c9ccd2; --rule: rgba(255, 255, 255, .2); --rule-2: rgba(255, 255, 255, .32); }

/* Beats 2 and 3: the review, twice */
.versus { display: grid; grid-template-columns: 1.15fr .85fr; gap: clamp(40px, 8vw, 140px); align-items: end; }
.versus__now h2 { font-size: clamp(40px, 5vw, 76px); line-height: 1; letter-spacing: -.03em; }
.slips { margin: 16px 0 36px; }
.slips li { position: relative; padding: 20px 0 20px 40px; border-top: 1px dashed var(--rule-2); color: var(--text); }
.slips li:last-child { border-bottom: 1px dashed var(--rule-2); }
.slips li::before { content: ""; position: absolute; left: 4px; top: 50%; width: 13px; height: 13px; margin-top: -6.5px; border: 1px dashed var(--silver); border-radius: 50%; }

.clear-card, .versus__then { position: relative; padding: clamp(32px, 3.5vw, 52px); border: 1px solid var(--rule); background: linear-gradient(160deg, rgba(230, 168, 0, .06), rgba(230, 168, 0, 0) 45%); }
.clear-card::before, .versus__then::before { content: ""; position: absolute; left: -1px; top: -1px; width: 72px; height: 72px; border-left: 1px solid var(--yellow); border-top: 1px solid var(--yellow); }
.clear-card .h3, .versus__then .h3 { color: var(--ink); font-size: clamp(26px, 2.3vw, 34px); }

.spread { margin-top: clamp(104px, 13vw, 190px); display: grid; grid-template-columns: .85fr 1.15fr; gap: clamp(32px, 7vw, 120px); align-items: start; }
.ticks li { position: relative; padding: 20px 0 20px 36px; border-top: 1px solid var(--rule); }
.ticks li:last-child { border-bottom: 1px solid var(--rule); }
.ticks li::before { content: ""; position: absolute; left: 2px; top: 2.05em; width: 16px; height: 1px; background: var(--yellow); }
.ticks--plain li { border: 0 !important; padding: 10px 0 10px 36px; }
.ticks--plain li::before { background: var(--silver-2); top: 1.6em; }
.ticks--plain { margin-bottom: 32px; }

/* Beats 5 and 6 */
.big-line { font: 300 italic clamp(26px, 2.6vw, 40px)/1.25 var(--serif); color: var(--gold-soft); letter-spacing: -.01em; margin-top: 28px; }
.tried { margin-top: clamp(64px, 8vw, 110px); padding-top: 40px; border-top: 1px solid var(--rule); }
.chips { display: flex; flex-wrap: wrap; gap: 12px; margin-bottom: 22px; }
.chips li { font: 400 16px/1 var(--sans); padding: 15px 22px; border: 1px dashed var(--rule-2); color: var(--silver); letter-spacing: .01em; }

/* Beat 7: the Ownership Gap */
.gap { display: grid; grid-template-columns: 1.25fr .75fr; gap: clamp(40px, 6vw, 110px); align-items: end; }
.gap__pre { font: 400 clamp(17px, 1.3vw, 20px) var(--sans); color: var(--silver); margin-bottom: 18px; }
.gap h2 { margin-bottom: 28px; }
.pull { margin: 0; padding-left: 28px; border-left: 1px solid var(--yellow); }
.pull p { font: 300 italic clamp(24px, 2.2vw, 32px)/1.3 var(--serif); color: var(--ink); }

/* Beats 10 to 17 */
.inside { margin-top: clamp(72px, 9vw, 130px); }
.facts { display: grid; grid-template-columns: repeat(3, 1fr); margin: 40px 0; border-top: 1px solid var(--rule); border-bottom: 1px solid var(--rule); }
.facts > div { padding: 36px 32px 36px 0; }
.facts > div + div { padding-left: 32px; border-left: 1px solid var(--rule); }
.facts dt { font: 300 clamp(30px, 3vw, 46px)/1.05 var(--serif); letter-spacing: -.02em; color: var(--ink); margin-bottom: 12px; }
.facts dd { margin: 0; color: var(--silver-2); font-size: 15px; letter-spacing: .01em; }
.landscape { margin-top: clamp(80px, 10vw, 140px); }
.landscape p:first-child { font: 300 clamp(26px, 2.4vw, 36px)/1.25 var(--serif); color: var(--ink); letter-spacing: -.01em; max-width: 26em; }

.fixes { display: grid; grid-template-columns: repeat(3, 1fr); margin-top: 16px; border-top: 1px solid var(--rule); }
.fix { padding: 36px 32px 36px 0; }
.fix + .fix { padding-left: 32px; border-left: 1px solid var(--rule); }
.fix__name { font: 400 clamp(24px, 2vw, 30px)/1.2 var(--serif); color: var(--ink); margin-bottom: 12px; }
.fix p:not(.fix__name) { color: var(--silver); }
.story-line { margin-top: 48px; max-width: 30em; font: 300 italic clamp(22px, 1.9vw, 28px)/1.4 var(--serif); color: var(--ink); }

.leave { margin-top: clamp(96px, 12vw, 170px); }
.beliefs { display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px; margin: 16px 0 32px; }
.beliefs li { font: 300 clamp(24px, 2vw, 32px)/1.25 var(--serif); color: var(--silver-2); padding-top: 24px; border-top: 1px solid var(--rule); }
.beliefs s { text-decoration-color: var(--yellow); text-decoration-thickness: 1px; }

/* Beat 18 */
.statement__text { font: 300 clamp(32px, 4.2vw, 64px)/1.1 var(--serif); letter-spacing: -.025em; color: var(--ink); max-width: 20em; }
.statement__text > span:not(.lit-w) { color: var(--gold-soft); font-style: italic; }

/* Beats 19 to 25 */
.mapwrap { display: grid; grid-template-columns: .9fr 1.1fr; gap: clamp(40px, 8vw, 140px); align-items: center; margin-top: clamp(80px, 10vw, 140px); }
.map { position: relative; display: grid; grid-template-columns: 1fr 1fr; border: 1px solid var(--rule); }
.map__cell { padding: clamp(36px, 4.5vw, 64px) 28px; font: 400 17px/1.35 var(--sans); color: var(--silver-2); min-height: 170px; display: flex; flex-direction: column; justify-content: center; }
.map__cell span { display: block; font: 300 clamp(26px, 2.4vw, 36px)/1.1 var(--serif); color: var(--ink); letter-spacing: -.015em; margin-bottom: 4px; }
.map__cell:nth-child(odd) { border-right: 1px solid var(--rule-2); }
.map__cell:nth-child(-n+2) { border-bottom: 1px solid var(--rule-2); }
.map__cell:nth-child(even) { text-align: right; align-items: flex-end; }
.map__node {
  position: absolute; left: 50%; top: 50%; transform: translate(-50%, -50%);
  width: 116px; height: 116px; border-radius: 50%;
  display: grid; place-items: center; text-align: center;
  background: var(--black); color: var(--ink); font: 300 italic 19px/1.1 var(--serif);
  border: 1px solid var(--yellow); box-shadow: 0 0 0 14px var(--black), 0 0 60px 10px rgba(230, 168, 0, .12);
  transition: transform .9s var(--ease) .3s, opacity .6s ease .3s;
}
.map[data-reveal] .map__cell { transition: border-color 1.2s ease; }
.map.is-pending .map__cell { border-color: transparent; }
.map.is-pending .map__node { transform: translate(-50%, -50%) scale(.7); opacity: 0; }

.benefits { display: grid; grid-template-columns: repeat(4, 1fr); margin-top: clamp(80px, 10vw, 140px); border-top: 1px solid var(--rule); }
.benefits li { padding: 36px 28px 0 0; }
.benefits li + li { padding-left: 28px; border-left: 1px solid var(--rule); }
.benefits h3 { font-size: clamp(22px, 1.8vw, 26px); margin-bottom: 10px; }
.benefits p { color: var(--silver); font-size: 16px; }

.spa {
  position: relative; margin-top: 56px; padding: clamp(36px, 4.5vw, 64px);
  border: 0;
  background: var(--burgundy); color: #ecebee;
  display: grid; grid-template-columns: .8fr 1.2fr; gap: 24px 64px; align-items: baseline;
}
.spa h3 { margin: 0; font-size: clamp(28px, 2.6vw, 38px); }
.spa p { color: #ecebee; }

.pillars { margin: clamp(110px, 14vw, 210px) 0 clamp(64px, 8vw, 110px); font: 300 clamp(44px, 8vw, 132px)/.95 var(--serif); letter-spacing: -.04em; display: flex; flex-wrap: wrap; gap: 0 .3em; }
.pillars span:nth-child(1) { color: var(--yellow); }
.pillars span:nth-child(2) { color: var(--ink); font-style: italic; }
.pillars span:nth-child(3) { color: var(--silver-2); }

.outcome .h3 { font-size: clamp(26px, 2.3vw, 34px); }
.evidence { margin-top: clamp(96px, 12vw, 170px); }
.questions { display: grid; grid-template-columns: 1fr 1fr; gap: 0 72px; margin-top: 16px; }
.questions li { padding: 30px 0; border-top: 1px solid var(--rule); font: 300 clamp(22px, 1.8vw, 27px)/1.35 var(--serif); color: var(--ink); }

.packages { display: grid; grid-template-columns: 1fr 1fr .95fr; margin-top: clamp(96px, 12vw, 170px); border: 1px solid var(--rule); }
.pkg { padding: clamp(32px, 3.5vw, 52px); display: flex; flex-direction: column; }
.pkg + .pkg { border-left: 1px solid var(--rule); }
.pkg h3 { font-size: clamp(28px, 2.5vw, 38px); margin-bottom: 14px; }
.pkg p { color: var(--silver); }
.price { margin-top: auto !important; padding-top: 48px; font: 300 clamp(38px, 3.6vw, 56px)/1 var(--serif); color: var(--ink) !important; letter-spacing: -.02em; }
.price::before { content: ""; display: block; width: 40px; height: 1px; background: var(--yellow); margin-bottom: 24px; }
.price--note { font-size: clamp(24px, 2vw, 30px); font-style: italic; color: var(--silver) !important; }
.pkg--cta { background: radial-gradient(120% 100% at 100% 0%, rgba(230, 168, 0, .16), rgba(230, 168, 0, 0) 65%); justify-content: space-between; gap: 32px; }
.pkg--cta p { color: var(--ink); font: 300 clamp(26px, 2.2vw, 34px)/1.2 var(--serif); }
.pkg--cta .btn { align-self: flex-start; }

/* Proof */
.proof { display: grid; grid-template-columns: 1fr 1fr; margin-top: 24px; border-top: 1px solid var(--rule); }
.case { padding: 44px 48px 0 0; }
.case + .case { padding-left: 48px; padding-right: 0; border-left: 1px solid var(--rule); }
.case__fix { margin-top: 28px; font: 300 italic clamp(22px, 1.8vw, 27px)/1.35 var(--serif); color: var(--ink); padding-left: 28px; border-left: 1px solid var(--yellow); }
.claim { margin-top: clamp(80px, 10vw, 140px); }

/* Quiz */
.quizwrap { display: grid; grid-template-columns: .85fr 1.15fr; gap: clamp(40px, 7vw, 120px); align-items: start; }
.quiz-intro .lead { margin-bottom: 40px; font-family: var(--serif); font-style: italic; font-weight: 300; font-size: clamp(22px, 1.8vw, 26px); color: var(--ink); }
.quiz-intro p:last-child { color: var(--silver); }
.quiz { position: relative; background: rgba(0, 0, 0, .78); -webkit-backdrop-filter: blur(6px); backdrop-filter: blur(6px); border: 1px solid var(--rule-2); padding: clamp(28px, 4vw, 56px); min-height: 500px; }
.quiz::before { content: ""; position: absolute; left: -1px; top: -1px; width: 72px; height: 72px; border-left: 1px solid var(--yellow); border-top: 1px solid var(--yellow); pointer-events: none; }
.quiz__top { display: flex; align-items: center; justify-content: space-between; gap: 20px; margin-bottom: 36px; font: 400 14px var(--sans); letter-spacing: .03em; color: var(--silver); }
.quiz__bar { flex: 1; height: 1px; background: var(--rule-2); overflow: hidden; }
.quiz__bar span { display: block; height: 100%; background: var(--yellow); transition: width .6s var(--ease); }
.quiz fieldset { border: 0; margin: 0; padding: 0; min-width: 0; }
.quiz legend { font: 300 clamp(26px, 2.3vw, 34px)/1.2 var(--serif); color: var(--ink); letter-spacing: -.015em; margin-bottom: 28px; padding: 0; }
.quiz__topic { font: 400 14px var(--sans); letter-spacing: .03em; color: var(--gold-soft); margin-bottom: 12px; }
.opt { display: block; position: relative; margin-bottom: 10px; }
.opt input { position: absolute; opacity: 0; inset: 0; margin: 0; cursor: pointer; }
.opt span {
  display: flex; align-items: center; gap: 16px; min-height: 60px; padding: 16px 20px;
  border: 1px solid var(--rule-2); font: 400 17px/1.35 var(--sans); color: var(--ink);
  transition: border-color .25s, background-color .25s;
}
.opt span::before { content: ""; flex: none; width: 16px; height: 16px; border-radius: 50%; border: 1px solid var(--silver-2); transition: all .25s; }
.opt:hover span { border-color: var(--silver); }
.opt input:checked + span { border-color: var(--yellow); background: rgba(230, 168, 0, .06); }
.opt input:checked + span::before { border-color: var(--yellow); background: var(--yellow); box-shadow: inset 0 0 0 3px var(--black); }
.opt input:focus-visible + span { outline: 1.5px solid var(--yellow); outline-offset: 3px; }
.quiz__nav { display: flex; justify-content: space-between; align-items: center; gap: 12px; margin-top: 32px; }
.quiz__back { background: none; border: 0; color: var(--silver); font: 400 15px var(--sans); letter-spacing: .02em; cursor: pointer; padding: 10px 0; text-decoration: underline; text-decoration-color: var(--rule-2); text-underline-offset: 5px; }
.quiz__back:hover { color: var(--ink); text-decoration-color: var(--yellow); }
.quiz__back[hidden] { display: none; }
.quiz button.btn { cursor: pointer; }
.quiz button.btn:disabled { background: transparent; color: var(--silver-2); border-color: var(--rule-2); cursor: not-allowed; }
.quiz .h3 { font-size: clamp(26px, 2.3vw, 34px); }
.quiz textarea {
  width: 100%; min-height: 140px; padding: 18px; resize: vertical; border-radius: 0;
  background: transparent; color: var(--ink); border: 1px solid var(--rule-2); font: 300 20px/1.5 var(--serif);
}
.quiz textarea:focus { outline: none; border-color: var(--yellow); }
.quiz__hint { color: var(--silver-2); font-size: 15px; margin-top: 10px; }
.quiz__step { animation: stepIn .5s var(--ease); }
@keyframes stepIn { from { transform: translateY(8px); } to { transform: none; } }

.result__kicker { font: 400 14px var(--sans); letter-spacing: .03em; color: var(--silver); margin-bottom: 12px; }
.result h3 { font-size: clamp(34px, 3.4vw, 50px); line-height: 1.05; letter-spacing: -.02em; color: var(--yellow); }
.result__first { margin-top: 28px; padding: 22px 0 0; border-top: 1px solid var(--rule); font: 300 21px/1.4 var(--serif); color: var(--ink); }
.result__first b { font: 400 14px var(--sans); letter-spacing: .03em; color: var(--gold-soft); display: block; margin-bottom: 8px; }
.result__echo { margin-top: 22px; color: var(--silver); font: 300 italic 19px/1.5 var(--serif); }
.result__sales { margin-top: 24px; padding: 22px 24px; border: 0; background: var(--burgundy); color: #ecebee; }
.result__sales a { color: var(--ink); text-decoration-color: var(--yellow); text-underline-offset: 5px; }
.result__actions { display: flex; flex-wrap: wrap; align-items: center; gap: 24px; margin-top: 36px; }
.result__fine { margin-top: 22px; font-size: 14px; color: var(--silver-2); }

.goal { padding-top: 8px; }
.goal .h3 { font-size: clamp(28px, 2.6vw, 40px); }
.goal__result { margin-top: 28px; padding-top: 24px; border-top: 1px solid var(--rule); font: 300 22px/1.4 var(--serif); color: var(--ink); }
.goal__result b { color: var(--yellow); font-weight: 400; font-style: italic; }

/* Founders: portraits as the page's richest image */
.founders { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(48px, 7vw, 120px); margin-top: 40px; }
.founder { display: flex; flex-direction: column; gap: 40px; }
.founder img {
  width: clamp(200px, 22vw, 300px); height: clamp(200px, 22vw, 300px); border-radius: 50%; object-fit: cover;
  box-shadow: 0 0 0 10px var(--black), 0 0 0 11px rgba(230, 168, 0, .7), 0 30px 80px -20px rgba(74, 13, 26, .7);
  margin: 11px;
}
.founder h3 { font-size: clamp(32px, 3vw, 46px); line-height: 1.05; margin-bottom: 6px; }
.role { font: 400 14px var(--sans); letter-spacing: .04em; color: var(--gold-soft); margin-bottom: 24px !important; }
.founder p { color: var(--text); max-width: 34em; }

/* Beats 32 to 36 */
.noise-card { padding: clamp(32px, 3.5vw, 52px); border: 1px dashed var(--rule-2); color: var(--silver) !important; font-style: italic; }
.later { padding-top: 12px; }
.later .h3 { font-size: clamp(22px, 1.8vw, 26px); color: var(--silver); }
.later p { color: var(--silver-2); }

.faq { display: grid; grid-template-columns: .6fr 1.4fr; gap: clamp(32px, 7vw, 120px); align-items: start; }
.faq details { border-top: 1px solid var(--rule); }
.faq details:last-child { border-bottom: 1px solid var(--rule); }
.faq summary {
  list-style: none; cursor: pointer; padding: 28px 56px 28px 0; position: relative;
  font: 300 clamp(22px, 1.8vw, 27px)/1.3 var(--serif); color: var(--ink); transition: color .2s;
}
.faq summary:hover { color: var(--gold-soft); }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::before, .faq summary::after { content: ""; position: absolute; right: 8px; top: 50%; width: 18px; height: 1px; background: var(--yellow); transition: transform .35s var(--ease); }
.faq summary::after { transform: rotate(90deg); }
.faq details[open] summary::after { transform: rotate(0); }
.faq details p { padding: 0 0 32px; color: var(--silver); max-width: var(--measure); }

.final { position: relative; overflow: hidden; padding: clamp(120px, 16vw, 240px) 0; border-top: 1px solid var(--rule);
  background: radial-gradient(60% 80% at 85% 100%, rgba(230, 168, 0, .14), rgba(230, 168, 0, 0) 70%), radial-gradient(60% 90% at 0% 0%, rgba(74, 13, 26, .45), rgba(74, 13, 26, 0) 70%), var(--black); }
.final__in { display: grid; grid-template-columns: 1.25fr .75fr; gap: clamp(40px, 6vw, 110px); align-items: end; }
.final h2 { margin: 0; }
.final .lead { color: var(--text); margin-bottom: 36px; }

/* Beat 18: the research line */
.research { margin-top: 48px; max-width: 44em; padding-left: 28px; border-left: 1px solid var(--rule-2); }
.research p { color: var(--text); }
.research b { color: var(--ink); font-weight: 500; }
.research__end { margin-top: 20px; font: 300 italic clamp(22px, 1.8vw, 27px)/1.35 var(--serif); color: var(--ink) !important; }

/* Beat 28: the past-role label */
.past-label { display: inline-block; margin-top: 8px; padding: 10px 16px; border: 1px solid var(--rule-2); font: 400 14px/1.4 var(--sans); letter-spacing: .02em; color: var(--silver); }
.past-label::before { content: ""; display: inline-block; width: 8px; height: 8px; margin-right: 10px; border-radius: 50%; background: var(--yellow); vertical-align: .05em; }

/* Beat 35 */
.horizon .two { align-items: start; }
.horizon .h2--lg { margin: 0; }

/* Beat 36 */
.final__head { max-width: 15em; margin-bottom: clamp(48px, 6vw, 88px); }
.final__grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(40px, 7vw, 120px); align-items: start; }
.final__grid .h3 { margin-bottom: 28px; }
.final__grid .strong { margin: 32px 0; }
.math { margin-top: 40px; padding: clamp(28px, 3vw, 44px); border: 1px solid var(--rule); background: rgba(0, 0, 0, .4); position: relative; }
.math::before { content: ""; position: absolute; left: -1px; top: -1px; width: 56px; height: 56px; border-left: 1px solid var(--yellow); border-top: 1px solid var(--yellow); }
.math__line { display: flex; justify-content: space-between; align-items: baseline; gap: 24px; padding: 14px 0; border-bottom: 1px solid var(--rule); margin: 0 !important; }
.math__line span { color: var(--silver); }
.math__line b { font: 300 clamp(26px, 2.4vw, 36px)/1 var(--serif); color: var(--ink); white-space: nowrap; }
.math__line + p:not(.math__line) { margin-top: 20px; }
.math__note { font-size: 14px; color: var(--silver-2); }
.steps-3 { counter-reset: none; margin-bottom: 36px; }
.steps-3 li { padding: 18px 0; border-top: 1px solid var(--rule); color: var(--ink); }
.steps-3 li:last-child { border-bottom: 1px solid var(--rule); }
.steps-3 span { display: block; font: 400 13px var(--sans); letter-spacing: .05em; color: var(--gold-soft); margin-bottom: 4px; }
.check__title { font: 400 italic clamp(20px, 1.6vw, 24px)/1.35 var(--serif); color: var(--ink); }
.site-footer { padding: 72px 0 80px; color: var(--silver-2); font-size: 14px; letter-spacing: .01em; border-top: 1px solid var(--rule); }
.footer__in { display: grid; grid-template-columns: 1.3fr 1fr 1fr 1fr; gap: 40px; align-items: start; }
.footer__logo { width: 210px; }
.site-footer p { margin: 0 0 8px; }
.site-footer a { text-decoration: none; transition: color .2s; }
.site-footer a:hover { color: var(--ink); }

/* Tablet */
@media (max-width: 1024px) {
  .nav { display: none; }
  .menu-btn {
    display: inline-flex; align-items: center; min-height: 44px; margin-left: auto; padding: 0 18px;
    background: transparent; color: var(--ink); border: 1px solid var(--rule-2); border-radius: 2px;
    font: 400 14px var(--sans); letter-spacing: .02em; cursor: pointer;
  }
  .site-header.menu-open .nav {
    display: flex; position: absolute; top: 100%; left: 0; right: 0; margin: 0;
    flex-direction: column; gap: 0; padding: 12px var(--gutter) 24px;
    background: var(--black); border-bottom: 1px solid var(--rule);
  }
  .site-header.menu-open .nav a { padding: 16px 0; font: 300 26px var(--serif); color: var(--ink); border-top: 1px solid var(--rule); }
  .site-header.menu-open .nav a:first-child { border-top: 0; }
  .site-header.menu-open .nav a::after { display: none; }
  .packages { grid-template-columns: 1fr 1fr; }
  .pkg--cta { grid-column: 1 / -1; border-left: 0 !important; border-top: 1px solid var(--rule); flex-direction: row; align-items: center; }
  .benefits { grid-template-columns: 1fr 1fr; }
  .benefits li:nth-child(3) { padding-left: 0; border-left: 0; }
  .footer__in { grid-template-columns: 1fr 1fr; }
}

/* Phone */
@media (max-width: 760px) {
  .site-header__in { height: 68px; gap: 10px; }
  .logo img { height: 42px; }
  .site-header .btn--sm { padding: 0 16px; }
  .hero { padding-top: 16px; }
  .hero__in, .two, .versus, .spread, .gap, .mapwrap, .quizwrap, .faq, .final__in, .founders, .final__grid { grid-template-columns: 1fr; }
  h1 { font-size: 44px; }
  .hero__fig { aspect-ratio: 2 / 1; order: -1; margin: 0 calc(var(--gutter) * -1) 8px; width: auto; }
  .slogan { margin-bottom: 22px; font-size: 16px; }
  .slogan::before { width: 24px; }
  .hero h1 { margin-bottom: 24px; }
  .btn-row { margin-top: 32px; }
  .btn-row .btn { width: 100%; }
  .facts, .fixes, .beliefs, .questions, .proof { grid-template-columns: 1fr; }
  .facts > div, .facts > div + div, .fix, .fix + .fix, .case, .case + .case { padding: 28px 0; border-left: 0; }
  .facts > div + div, .fix + .fix, .case + .case { border-top: 1px solid var(--rule); }
  .beliefs { gap: 0; }
  .beliefs li { padding: 18px 0; }
  .map__cell { min-height: 132px; padding: 26px 16px; font-size: 15px; }
  .map__cell span { font-size: 24px; }
  .map__node { width: 88px; height: 88px; font-size: 16px; box-shadow: 0 0 0 10px var(--black); }
  .benefits { grid-template-columns: 1fr; }
  .benefits li, .benefits li + li { padding: 24px 0; border-left: 0; }
  .benefits li + li { border-top: 1px solid var(--rule); }
  .spa { grid-template-columns: 1fr; }
  .packages { grid-template-columns: 1fr; }
  .pkg + .pkg { border-left: 0; border-top: 1px solid var(--rule); }
  .pkg--cta { flex-direction: column; align-items: stretch; }
  .pkg--cta .btn { align-self: stretch; }
  .quiz { padding: 28px 20px; min-height: 0; margin: 0 calc(var(--gutter) * -0.4); }
  .founder img { width: 200px; height: 200px; }
  .final .btn { width: 100%; }
  .math__line { flex-direction: column; gap: 6px; }
  .research { padding-left: 18px; }
  .footer__in { grid-template-columns: 1fr; gap: 28px; }
  .chapter { margin-bottom: 36px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation: none !important; transition: none !important; }
}

/* Proof in beat order: story, claim, story */
.proof--stack { display: block; border-top: 0; }
.proof--stack > * { padding: clamp(36px, 4vw, 56px) 0 !important; border-left: 0 !important; border-top: 1px solid var(--rule); max-width: none; }
.proof--stack .case { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 6vw, 96px); align-items: start; }
.proof--stack .case .case__fix { margin-top: 0; }
.proof--stack .claim { margin-top: 0; }
.proof--stack .claim > p:not(.past-label) { max-width: var(--measure); }
@media (max-width: 760px) { .proof--stack .case { grid-template-columns: 1fr; gap: 20px; } }

/* Hero animation: live and interactive */
.hero__fig { position: relative; }
.hero__fig canvas { cursor: pointer; touch-action: pan-y; border-radius: 4px; }
.hero__fig canvas:focus-visible { outline-offset: 6px; }
@media (prefers-reduced-motion: reduce) { .hero__fig canvas { cursor: default; } }

/* ===== Depth pass: more deep red on the key beats ===== */
html, body { overflow-x: clip; }

/* Every red surface shares light text and lighter rules */
.versus__then, .clear-card, .leave, .pillars, .pkg--cta, .final, .spa {
  --text: #ecebee; --silver: #d6d8dd; --silver-2: #c9ccd2;
  --rule: rgba(255, 255, 255, .2); --rule-2: rgba(255, 255, 255, .32);
}
.panel--burgundy, .final {
  background:
    radial-gradient(70% 90% at 0% 0%, rgba(140, 30, 52, .55), rgba(140, 30, 52, 0) 60%),
    radial-gradient(60% 80% at 100% 100%, rgba(0, 0, 0, .45), rgba(0, 0, 0, 0) 70%),
    var(--burgundy);
}
.final { border-top: 0; color: var(--text); }

/* Beats 3 and 9: the clarity cards become red */
.versus__then, .clear-card { background: linear-gradient(150deg, #5c1122, var(--burgundy) 60%); border-color: transparent; box-shadow: 0 40px 90px -40px rgba(74, 13, 26, .9); }
.versus__then p, .clear-card p { color: var(--text); }

/* Beat 17 and Beat 22: full-width red bands */
.leave, .pillars {
  margin-left: calc(50% - 50vw); margin-right: calc(50% - 50vw);
  padding-left: calc(50vw - 50%); padding-right: calc(50vw - 50%);
  background: linear-gradient(180deg, var(--burgundy), #3a0a15);
}
.leave { padding-top: clamp(80px, 10vw, 140px); padding-bottom: clamp(80px, 10vw, 140px); }
.leave .beliefs li { color: #e3c9cf; border-top-color: rgba(255, 255, 255, .2); }
.leave > p { color: var(--text); }
.pillars { padding-top: clamp(80px, 11vw, 160px); padding-bottom: clamp(80px, 11vw, 160px); overflow: hidden; flex-wrap: nowrap; white-space: nowrap; }
.pillars span { display: inline-block; will-change: transform; }
.pillars span:nth-child(3) { color: #e3c9cf; }

/* The audit call to action */
.pkg--cta { background: radial-gradient(120% 100% at 100% 0%, rgba(230, 168, 0, .18), rgba(230, 168, 0, 0) 60%), var(--burgundy); }

/* ===== Scroll progress ===== */
.progress { position: absolute; left: 0; bottom: -1px; height: 1px; width: 100%; background: var(--yellow); transform: scaleX(var(--p, 0)); transform-origin: left; pointer-events: none; }

/* ===== Reveals (only when motion is allowed) ===== */
html.motion .rv { opacity: 0; transform: translateY(32px); transition: opacity 1s var(--ease) var(--d, 0s), transform 1.2s var(--ease) var(--d, 0s); }
html.motion .rv.in { opacity: 1; transform: none; }
html.motion .rv-head { opacity: 0; transform: translateY(.4em); filter: blur(8px); transition: opacity 1.2s var(--ease) var(--d, 0s), transform 1.3s var(--ease) var(--d, 0s), filter 1.2s var(--ease) var(--d, 0s); }
html.motion .rv-head.in { opacity: 1; transform: none; filter: none; }

/* Beat 17: the strike lines draw in */
.beliefs s { text-decoration: none; background: linear-gradient(var(--yellow), var(--yellow)) no-repeat 0 55% / 100% 1.5px; }
html.motion .beliefs li s { background-size: 0% 1.5px; transition: background-size 1.1s var(--ease) calc(var(--d, 0s) + .5s); }
html.motion .beliefs li.in s { background-size: 100% 1.5px; }

/* ===== Interaction ===== */
/* Gold spotlight that follows the cursor on red surfaces */
.spot { position: relative; isolation: isolate; }
.spot::after {
  content: ""; position: absolute; inset: 0; z-index: -1; pointer-events: none;
  background: radial-gradient(520px circle at var(--mx, -999px) var(--my, -999px), rgba(230, 168, 0, .13), rgba(230, 168, 0, 0) 60%);
  opacity: 0; transition: opacity .5s;
}
.spot:hover::after { opacity: 1; }

.btn { will-change: transform; }
.founder img { transition: transform .6s var(--ease), box-shadow .6s var(--ease); }

/* Ownership Map: hovering a cell lights it and the centre */
.map__cell { transition: background-color .4s, color .4s, border-color 1.2s ease; }
.map__cell:hover { background: linear-gradient(135deg, rgba(74, 13, 26, .9), rgba(74, 13, 26, .4)); }
.map__cell:hover span { color: var(--yellow); }
.map:has(.map__cell:hover) .map__node { box-shadow: 0 0 0 14px var(--black), 0 0 80px 18px rgba(230, 168, 0, .3); }

/* Lists and cards answer the cursor with a gold line */
.fix, .benefits li, .questions li, .ticks li { position: relative; }
.fix::before, .benefits li::after, .questions li::after {
  content: ""; position: absolute; left: 0; top: -1px; height: 1px; width: 100%;
  background: var(--yellow); transform: scaleX(0); transform-origin: left; transition: transform .6s var(--ease);
}
.fix:hover::before, .benefits li:hover::after, .questions li:hover::after { transform: scaleX(1); }
.fix + .fix::before, .benefits li + li::after { left: 0; }

@media (max-width: 760px) {
  .pillars { white-space: normal; flex-wrap: wrap; }
  .versus__then, .clear-card { box-shadow: none; }
}

/* ===== Black sections: their own interactions ===== */
/* A deep red light follows the cursor across black sections */
.dark-spot { isolation: isolate; }
.dark-spot::after {
  content: ""; position: absolute; inset: 0; z-index: -1; pointer-events: none;
  background: radial-gradient(640px circle at var(--mx, -999px) var(--my, -999px), rgba(120, 18, 40, .26), rgba(120, 18, 40, 0) 62%);
  opacity: 0; transition: opacity .6s;
}
.dark-spot:hover::after { opacity: 1; }

/* Beat 2: each slip snaps from noise to clarity under the cursor */
.slips li { transition: color .35s, padding-left .45s var(--ease), border-color .35s; }
.slips li::before { transition: background-color .35s, border-color .35s, transform .45s var(--ease); }
.slips li:hover { color: var(--ink); padding-left: 48px; border-top-style: solid; border-top-color: rgba(230, 168, 0, .45); }
.slips li:hover::before { border-style: solid; border-color: var(--yellow); background: var(--yellow); transform: scale(.75); }

/* Beat 6: the chips are noise, and they behave like it */
.chips li { transition: transform .3s var(--ease), border-color .3s, color .3s, background-color .3s; }
.chips li:hover { border-style: solid; border-color: var(--yellow); color: var(--ink); background: rgba(230, 168, 0, .06); }

/* Numbers, lists, stories and questions answer the cursor */
.facts > div { transition: background-color .4s; }
.facts dt { transition: color .35s; }
.facts > div:hover dt { color: var(--yellow); }
.ticks li { transition: padding-left .45s var(--ease), color .3s; }
.ticks li::before { transition: width .45s var(--ease); }
.ticks li:hover { padding-left: 44px; color: var(--ink); }
.ticks li:hover::before { width: 26px; }
.questions li { transition: color .3s, transform .45s var(--ease); }
.questions li:hover { color: var(--yellow); transform: translateX(8px); }
.case__fix { transition: border-color .35s, padding-left .45s var(--ease); }
.case:hover .case__fix { border-left-color: var(--yellow); padding-left: 40px; box-shadow: inset 3px 0 0 var(--yellow); }
.faq summary { transition: color .25s, padding-left .45s var(--ease); }
.faq summary:hover { padding-left: 12px; }
.fix__name { transition: color .3s; }
.fix:hover .fix__name { color: var(--yellow); }

/* Words light up as you scroll through key statements */
.lit-w { transition: opacity .35s ease; }
html.motion .lit-w { opacity: .18; }
html.motion .lit-w.on { opacity: 1; }

/* Beat 6: the failed fixes, easier to see */
.chips { gap: 14px; margin-bottom: 32px; }
.chips li { font: 400 clamp(18px, 1.5vw, 22px)/1.2 var(--sans); padding: 20px 28px; color: var(--ink); border: 1px dashed rgba(184, 188, 196, .7); background: rgba(255, 255, 255, .03); }
.tried > .muted { font: 300 italic clamp(24px, 2.2vw, 34px)/1.3 var(--serif); color: var(--ink); }
@media (max-width: 760px) { .chips li { padding: 16px 20px; } }

/* Beat 26: company names as plain text */
.trusted { display: grid; grid-template-columns: .8fr 1.2fr; gap: 24px 64px; align-items: baseline; }
.trusted__title { margin: 0; font-size: clamp(26px, 2.3vw, 34px); }
.trusted__list { display: flex; flex-wrap: wrap; gap: 12px 48px; }
.trusted__list li { font: 300 clamp(24px, 2.2vw, 34px)/1.2 var(--serif); color: var(--ink); letter-spacing: -.01em; }
@media (max-width: 760px) { .trusted { grid-template-columns: 1fr; } .trusted__list { gap: 10px 28px; } }

/* Beat 33: the question underlined in red */
.red-line { background: #b3263f; color: #fff; padding: 0 .25em; box-decoration-break: clone; -webkit-box-decoration-break: clone; }

/* Beat 36: one column, scanned top to bottom */
.final__cost { max-width: 40em; margin-bottom: clamp(56px, 7vw, 96px); }
.math-strip { display: grid; grid-template-columns: repeat(3, 1fr); border: 1px solid var(--rule-2); background: rgba(0, 0, 0, .35); position: relative; }
.math-strip::before { content: ""; position: absolute; left: -1px; top: -1px; width: 56px; height: 56px; border-left: 1px solid var(--yellow); border-top: 1px solid var(--yellow); }
.math-cell { margin: 0 !important; padding: clamp(24px, 3vw, 40px); }
.math-cell + .math-cell { border-left: 1px solid var(--rule-2); }
.math-cell > span { display: block; font: 400 15px/1.4 var(--sans); letter-spacing: .02em; color: var(--silver); margin-bottom: 10px; }
.math-cell > b { display: block; font: 300 clamp(28px, 3.2vw, 48px)/1.05 var(--serif); color: var(--ink); letter-spacing: -.02em; }
.math-cell:last-child > b { color: var(--yellow); }
.math-after { margin-top: 28px; max-width: 46em; color: var(--text); }
.final .math__note { font-size: 14px; color: var(--silver-2); }

.next { margin-top: clamp(80px, 10vw, 140px); }
.next .h3 { max-width: 22em; margin-bottom: 32px; font-size: clamp(26px, 2.4vw, 36px); }
.steps-cards { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.steps-cards li { padding: clamp(24px, 2.6vw, 36px); border: 1px solid var(--rule-2); background: rgba(0, 0, 0, .25); color: var(--ink); font-size: clamp(17px, 1.3vw, 19px); line-height: 1.5; transition: border-color .35s, background-color .35s; }
.steps-cards li:hover { border-color: var(--yellow); background: rgba(0, 0, 0, .4); }
.steps-cards span { display: block; font: 300 clamp(26px, 2.2vw, 34px)/1 var(--serif); color: var(--yellow); margin-bottom: 16px; }

.check { margin-top: clamp(72px, 9vw, 120px); }
.check .check__title { font-size: clamp(22px, 1.9vw, 28px); margin-bottom: 20px; }
.check-grid { display: grid; grid-template-columns: 1fr 1fr; column-gap: 56px; }
.check-grid li:nth-last-child(2) { border-bottom: 1px solid var(--rule); }

.final__close { margin-top: clamp(72px, 9vw, 120px); padding-top: 40px; border-top: 1px solid var(--rule-2); display: flex; align-items: center; justify-content: space-between; gap: 32px; }
.final__close .strong { margin: 0; max-width: 28em; }
.final__close .btn { flex: none; }

@media (max-width: 760px) {
  .math-strip, .steps-cards, .check-grid { grid-template-columns: 1fr; }
  .math-cell + .math-cell { border-left: 0; border-top: 1px solid var(--rule-2); }
  .check-grid li:nth-last-child(2) { border-bottom: 0; }
  .final__close { flex-direction: column; align-items: stretch; }
}
.math-cell > .math-tail { margin: 8px 0 0; }

/* Services price: "Starting from" sits above the amount */
.price__from { display: block; font: 400 14px/1.4 var(--sans); letter-spacing: .03em; color: var(--silver); margin-bottom: 8px; }

/* Beat 26: the line under the company list */
.trusted__note { grid-column: 2; max-width: 40em; margin-top: 8px; }
.trusted__lead { font: 400 clamp(20px, 1.6vw, 24px)/1.35 var(--serif); color: var(--ink); margin-bottom: 12px; }
.trusted__note p:not(.trusted__lead) { color: var(--text); }
@media (max-width: 760px) { .trusted__note { grid-column: 1; } }

/* Beat 26: company logos, one colour, matched by eye */
.trusted__logos { display: flex; flex-wrap: nowrap; align-items: center; gap: clamp(32px, 4vw, 64px); }
.trusted__logos li { display: flex; align-items: center; }
.trusted__logos img { height: var(--h); width: auto; max-width: none; filter: brightness(0) invert(.955); }
@media (max-width: 760px) {
  .trusted__logos { display: grid; grid-template-columns: 1fr 1fr; gap: 32px 24px; justify-items: start; }
  .trusted__logos img { height: calc(var(--h) * .85); }
}
@media (max-width: 760px) {
  .trusted { grid-template-columns: minmax(0, 1fr); }
  .trusted__logos { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .trusted__logos li { min-width: 0; width: 100%; }
  .trusted__logos img { max-width: 100%; object-fit: contain; object-position: left center; }
}

/* ===== Continuous page pass =====
   One spacing scale: --sec between sections, --blk between big blocks
   inside a section, --sub for smaller groups. Heights come from content. */
:root { --sec: 96px; --blk: 64px; --sub: 40px; }
@media (max-width: 760px) { :root { --sec: 64px; --blk: 44px; --sub: 28px; } }

.sec, .sec--tight { padding: var(--sec) 0; }
.sec--line { padding-top: 0; }
.sec--line > .wrap { padding-top: var(--sec); }
.hero { padding-bottom: var(--sec); }
.final { padding: var(--sec) 0; }

.spread, .leave, .evidence, .packages, .pillars, .next { margin-top: var(--blk); }
.inside, .landscape, .mapwrap, .benefits, .claim, .check, .final__close, .tried, .gap-top { margin-top: var(--blk); }
.spa { margin-top: var(--sub); }
.pillars { margin-bottom: 0; }
.outcome { margin-top: var(--blk); }
.leave, .pillars { padding-top: var(--blk); padding-bottom: var(--blk); }
.final__head { margin-bottom: var(--sub); }
.final__cost { margin-bottom: var(--sub); }
.facts { margin: var(--sub) 0; }
.quiz { min-height: 0; }

/* Red sections fade in and out of black instead of cutting hard */
.panel--burgundy, .final {
  border-top: 0; border-bottom: 0;
  background:
    radial-gradient(70% 80% at 0% 30%, rgba(140, 30, 52, .45), rgba(140, 30, 52, 0) 60%),
    linear-gradient(180deg, var(--black) 0, var(--burgundy) var(--sec), var(--burgundy) calc(100% - var(--sec)), var(--black) 100%);
}
.leave, .pillars { background: linear-gradient(180deg, rgba(74, 13, 26, 0) 0, var(--burgundy) 30%, var(--burgundy) 70%, rgba(74, 13, 26, 0) 100%); }

/* Animations never hold content back */
html.motion .rv, html.motion .rv-head { opacity: 1; filter: none; transform: translateY(14px); transition: transform .9s var(--ease) var(--d, 0s); }
html.motion .rv.in, html.motion .rv-head.in { transform: none; }
html.motion .lit-w { opacity: .6; }
html.motion .beliefs li s { background-size: 100% 1.5px; }

/* Footer: one top line, tight even rows, equal space above and below */
.site-footer { padding: var(--blk) 0; font-size: 14px; line-height: 1.5; }
.footer__in { align-items: start; gap: 32px; }
.footer__logo { width: 180px; display: block; margin-top: 2px; }
.site-footer p { margin: 0 0 10px; white-space: nowrap; }
.site-footer p:last-child { margin-bottom: 0; }
@media (max-width: 1024px) and (min-width: 761px) { .footer__in { grid-template-columns: auto 1fr 1fr 1fr; gap: 28px; } .footer__logo { width: 150px; } }
@media (max-width: 760px) {
  .footer__in { grid-template-columns: 1fr; justify-items: start; text-align: left; gap: 24px; }
  .footer__logo { margin-top: 0; }
}

/* ===== One continuous page =====
   The whole page sits on ONE fixed background layer, and ONE cursor glow
   moves in a fixed layer above it. Sections carry no backgrounds, no
   dividers, no clipping and no stacking contexts, so nothing can cut them. */
body { background: var(--black); }
.page-bg {
  position: fixed; inset: 0; z-index: -2; pointer-events: none;
  background:
    radial-gradient(55% 45% at 85% 12%, rgba(74, 13, 26, .55), rgba(74, 13, 26, 0) 100%),
    radial-gradient(50% 45% at 8% 88%, rgba(74, 13, 26, .4), rgba(74, 13, 26, 0) 100%),
    var(--black);
}
.cursor-glow {
  position: fixed; left: 0; top: 0; z-index: -1; pointer-events: none;
  width: 760px; height: 760px; margin: -380px 0 0 -380px; border-radius: 50%;
  background: radial-gradient(closest-side, rgba(150, 28, 56, .30), rgba(120, 18, 40, .12) 55%, rgba(120, 18, 40, 0) 100%);
  opacity: 0; transition: opacity .5s;
}
.cursor-glow.on { opacity: 1; }
@media (hover: none), (pointer: coarse) { .cursor-glow { display: none; } }

/* Sections: transparent, unclipped, no lines, no stacking contexts */
main > section, .site-footer, .sec, .hero, .final, .panel--burgundy {
  background: none !important; border: 0 !important; overflow: visible !important; isolation: auto !important;
}
.hero::before, .hero::after { content: none !important; }
.sec--line > .wrap { border-top: 0 !important; }
.site-header, .site-header.is-scrolled { border-bottom: 0 !important; }
.spot::after, .dark-spot::after { content: none !important; }

/* Red where the page shifts: soft glows that fade to nothing well inside the section */
.panel--burgundy, .final {
  background-image: radial-gradient(ellipse 44% 40% at 50% 50%, rgba(92, 16, 32, .75), rgba(74, 13, 26, .45) 45%, rgba(74, 13, 26, 0) 100%) !important;
}
.leave, .pillars {
  background: radial-gradient(ellipse 40% 38% at 50% 50%, rgba(92, 16, 32, .7), rgba(74, 13, 26, .35) 50%, rgba(74, 13, 26, 0) 100%) !important;
}
.pillars { overflow: visible; }

/* Content-width dividers become component spacing instead of lines */
.facts { border-top: 0; border-bottom: 0; }
.fixes, .benefits, .proof, .proof--stack > *, .tried, .final__close { border-top: 0 !important; }

/* ===== Solid red areas, restored with soft edges =====
   Each red area is a layer BEHIND its content (::before, z-index -2), so
   the order from back to front is: page background, red layers, cursor
   glow, text. No overflow hidden and no stacking context on the section,
   so the cursor glow is never cut. Red fades in from black over --fade,
   stays solid, and fades back out. */
:root { --fade: 200px; }
@media (max-width: 760px) { :root { --fade: 120px; } }

.panel--burgundy, .final, .leave, .pillars {
  position: relative;
  background: none !important; background-image: none !important;
}
.panel--burgundy::before, .final::before, .leave::before, .pillars::before {
  content: ""; position: absolute; left: 0; right: 0; top: 0; bottom: 0; z-index: -2; pointer-events: none;
  background: linear-gradient(180deg,
    rgba(74, 13, 26, 0) 0,
    var(--burgundy) var(--fade),
    var(--burgundy) calc(100% - var(--fade)),
    rgba(74, 13, 26, 0) 100%);
}
/* The two bands are shorter than two fades, so they fade over a share of their height */
.leave::before, .pillars::before {
  background: linear-gradient(180deg, rgba(74, 13, 26, 0) 0, var(--burgundy) 32%, var(--burgundy) 68%, rgba(74, 13, 26, 0) 100%);
}
/* The bands sit full width; keep them free of transforms so their layer stays behind the glow */
.leave, .pillars { transform: none !important; }

/* ===== Cursor glow: half the strength, larger, softer edge ===== */
.cursor-glow {
  width: 960px; height: 960px; margin: -480px 0 0 -480px;
  background: radial-gradient(closest-side,
    rgba(150, 28, 56, .15) 0%,
    rgba(150, 28, 56, .11) 25%,
    rgba(150, 28, 56, .06) 50%,
    rgba(150, 28, 56, .02) 75%,
    rgba(150, 28, 56, 0) 100%);
}
/* Fades run partly outside each red area, so the area itself reads solid */
.panel--burgundy::before, .final::before { top: calc(var(--fade) * -.5); bottom: calc(var(--fade) * -.5); }
.leave::before, .pillars::before {
  top: calc(var(--fade) * -1); bottom: calc(var(--fade) * -1);
  background: linear-gradient(180deg,
    rgba(74, 13, 26, 0) 0,
    var(--burgundy) var(--fade),
    var(--burgundy) calc(100% - var(--fade)),
    rgba(74, 13, 26, 0) 100%);
}

/* ===== Copy pass 2026-11-06: new elements in the existing system ===== */
#who + .lead, #svc + .lead { margin-top: -8px; color: var(--silver); }
.pillar-notes { list-style: none; margin: var(--sub) 0 0; padding: 0; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(24px, 4vw, 64px); }
.pillar-notes li { color: var(--silver); max-width: 22em; }
.pillar-notes b { display: block; font: 400 clamp(22px, 1.8vw, 27px)/1.2 var(--serif); color: var(--ink); margin-bottom: 6px; }
.pillar-notes li:nth-child(1) b { color: var(--yellow); }
.outcome .ticks--plain { margin-top: 0; }
.pkg .pkg__time { font-size: 15px; color: var(--silver-2); margin-top: 4px; }
.case__result { margin-top: 20px; color: var(--silver); max-width: var(--measure); }
.guarantee { margin-top: var(--sub); padding: clamp(28px, 3vw, 40px); border-left: 1px solid var(--yellow); background: linear-gradient(90deg, rgba(230, 168, 0, .08), rgba(230, 168, 0, 0) 70%); }
.guarantee h3 { color: var(--ink); margin-bottom: 12px; }
.guarantee p { color: var(--text); }
.not-for h3 { font-size: clamp(23px, 2vw, 30px); }
.status-quo { margin-top: var(--blk); max-width: none; }
@media (max-width: 760px) { .pillar-notes { grid-template-columns: 1fr; gap: 20px; } }

/* Beat 22 without the large line: the three pillars sit after Sales Performance Architecture */
.pillar-notes { margin-top: var(--blk); }

/* Hero: small secondary link to the test, under the buttons */
.hero__aside { margin-top: 20px; font-size: 15px; line-height: 1.5; }
.hero__aside a { color: var(--silver); text-decoration: underline; text-decoration-color: var(--rule-2); text-underline-offset: 4px; transition: color .25s, text-decoration-color .25s; }
.hero__aside a:hover, .hero__aside a:focus-visible { color: var(--ink); text-decoration-color: var(--yellow); }

/* ===== Beat 2: Tuesday as a timeline ===== */
.day { list-style: none; margin: 8px 0 36px; padding: 0; position: relative; }
.day::before { content: ""; position: absolute; left: 5.4em; top: 26px; bottom: 26px; width: 1px; background: var(--rule-2); }
.day li { position: relative; display: grid; grid-template-columns: 4.6em 1fr; gap: 0 1.6em; align-items: baseline; padding: 14px 0; color: var(--text); transition: color .35s; }
.day li::before { content: ""; position: absolute; left: calc(5.4em - 3.5px); top: calc(14px + .72em); width: 8px; height: 8px; border-radius: 50%; background: #000; border: 1px solid var(--silver); transition: background-color .35s, border-color .35s; }
.day time { font-variant-numeric: tabular-nums; color: var(--silver-2); text-align: right; white-space: nowrap; font-size: .92em; letter-spacing: .02em; }
.day li:hover { color: var(--ink); }
.day li:hover::before { background: var(--yellow); border-color: var(--yellow); }
.day li:last-child time { color: var(--yellow); }
.day li:last-child::before { border-color: var(--yellow); }
.day__then { margin-top: 36px; font: 300 italic clamp(24px, 2.2vw, 32px)/1.3 var(--serif); color: var(--ink); }
.versus__now .strong + .day__then { margin-top: 36px; }

/* Hero: the body paragraph between the headline and the subhead */
.hero__body { color: var(--silver); max-width: 34em; margin-bottom: 20px; }
/* The longer hero (headline, body, subhead) keeps both buttons on the first screen */
.hero h1 { font-size: clamp(42px, 4.6vw, 78px); margin-bottom: 28px; }
.hero__body { font-size: 17px; }
@media (max-width: 760px) { .hero h1 { font-size: 40px; } }

/* ===== Copy pass 2026-11-10: new blocks ===== */
.mapwrap--single { display: block; }
.four-q { margin-top: 8px; }
.four-q li { position: relative; padding-left: 36px; font: 300 clamp(24px, 2vw, 30px)/1.3 var(--serif); color: var(--ink); }
.four-q li::before { content: ""; position: absolute; left: 2px; top: .7em; width: 16px; height: 1px; background: var(--yellow); }
.pillar-line { margin-top: var(--blk); font: 300 clamp(28px, 2.8vw, 42px)/1.2 var(--serif); letter-spacing: -.015em; color: var(--ink); max-width: 22em; }
.final__cost p { margin-bottom: 14px; }
.final__cost p:last-child { margin-top: 10px; color: var(--ink); }

/* ===== Spacing and readability ===== */
body { line-height: 1.6; }
.lead { line-height: 1.6; }

/* 14px between items in every stacked list; grids get a 14px row gap */
.day li + li, .ticks:not(.check-grid) li + li, .slips li + li, .four-q li + li { margin-top: 14px; }
.questions, .check-grid, .beliefs, .steps-cards { row-gap: 14px; }

/* At least 24px under every paragraph */
main p:not(:last-child):not(.gap__pre):not(.fix__name):not(.math-cell):not(.price):not(.result__kicker):not(.role) { margin-bottom: max(24px, 1.1em); }

/* Headings: more room above than below */
main .read > h3:not(:first-child), main .read > .h2:not(:first-child), main .wrap > h3:not(:first-child),
.guarantee h3, .not-for h3 { margin-top: 1.4em; }
.guarantee h3:first-child, .not-for h3:first-child { margin-top: 0; }
h1, h2, h3, .h2, .h3 { margin-bottom: .5em; }

/* Body text: about 640px wide */
main p:not([class]), main .lead, main .ticks li, main .day li, main .slips li, .faq details p, .final__cost p, .case__result { max-width: 640px; }
.research { max-width: calc(640px + 29px); }

/* Founder and Co-founder labels sit 12px under the names */
.founder h3 { margin-bottom: 12px; }
/* Split paragraphs: FAQ answers and the hero body keep one rhythm */
.faq details p:not(:last-child) { padding-bottom: 0; }
.hero__body { font-size: 18px; }
.benefits p { font-size: 18px; }
/* Beat 36: room between the heading and the separate lines */
.final .final__head { margin-bottom: clamp(32px, 3.5vw, 48px); }

/* Beat 2: "Now multiply Tuesday by a quarter." in the site's deep red */
.deep-line { background: var(--burgundy); color: var(--ink); padding: .05em .3em; box-decoration-break: clone; -webkit-box-decoration-break: clone; }

/* ===== Client quotes ===== */
.tq { margin: var(--sub) 0 0; padding-left: 28px; border-left: 1px solid var(--yellow); max-width: 680px; }
.tq blockquote { margin: 0; }
.tq blockquote p { margin: 0 !important; max-width: none; font: 300 italic clamp(21px, 1.7vw, 25px)/1.45 var(--serif); color: var(--ink); }
.tq figcaption { margin-top: 14px; font: 400 15px/1.4 var(--sans); letter-spacing: .02em; color: var(--silver-2); }
.tq--proof blockquote p { font-size: clamp(26px, 2.4vw, 36px); line-height: 1.3; }
.tq--proof { max-width: 860px; }
.statement + .tq, .status-quo + .tq { margin-top: var(--sub); }
.horizon .tq { margin: 0 0 var(--sub); }
.spa .tq { margin-top: 28px; }
@media (max-width: 760px) { .tq { padding-left: 18px; } .tq figcaption { font-size: 14px; } }

/* ===== Top carousel: one quote at a time, under the navigation ===== */
.tstrip { position: relative; z-index: 1; border-bottom: 1px solid var(--rule); background: rgba(74, 13, 26, .28); }
.tstrip__in { display: flex; align-items: center; gap: clamp(16px, 3vw, 48px); padding-top: 14px; padding-bottom: 14px; }
.tstrip__track { flex: 1; min-width: 0; display: flex; overflow-x: auto; scroll-snap-type: x mandatory; scroll-behavior: smooth; scrollbar-width: none; overscroll-behavior-x: contain; }
.tstrip__track::-webkit-scrollbar { display: none; }
.tstrip__track:focus-visible { outline-offset: 2px; }
.tstrip__slide { flex: 0 0 100%; margin: 0; scroll-snap-align: start; padding-left: 18px; border-left: 1px solid var(--yellow); }
.tstrip__slide blockquote { margin: 0; }
.tstrip__slide blockquote p { margin: 0 !important; max-width: 64em; font: 300 italic 17px/1.45 var(--serif); color: var(--ink); }
.tstrip__slide figcaption { margin-top: 4px; font: 400 13px/1.3 var(--sans); letter-spacing: .02em; color: var(--silver-2); }
.tstrip__nav { display: flex; align-items: center; gap: 10px; flex: none; }
.tstrip__arrow { width: 34px; height: 34px; display: grid; place-items: center; background: transparent; color: var(--ink); border: 1px solid var(--rule-2); border-radius: 50%; cursor: pointer; font: 300 20px/1 var(--serif); transition: border-color .25s, color .25s; }
.tstrip__arrow:hover { border-color: var(--yellow); color: var(--yellow); }
.tstrip__arrow[disabled] { opacity: .35; cursor: default; border-color: var(--rule-2); color: var(--ink); }
.tstrip__dots { display: flex; gap: 2px; }
.tstrip__dots button { width: 22px; height: 22px; padding: 0; background: none; border: 0; cursor: pointer; display: grid; place-items: center; }
.tstrip__dots button::before { content: ""; width: 7px; height: 7px; border-radius: 50%; border: 1px solid var(--silver); transition: background-color .25s, border-color .25s; }
.tstrip__dots button[aria-current="true"]::before { background: var(--yellow); border-color: var(--yellow); }
.tstrip + .hero { padding-top: clamp(28px, 3.4vw, 52px); }
@media (max-width: 760px) {
  .tstrip__in { flex-direction: column; align-items: stretch; gap: 6px; padding-top: 12px; padding-bottom: 6px; }
  .tstrip__arrow { display: none; }
  .tstrip__nav { justify-content: center; }
  .tstrip__slide { padding-left: 14px; }
  .tstrip__slide blockquote p { font-size: 15px; line-height: 1.45; }
  .tstrip__slide figcaption { font-size: 12px; }
}
@media (prefers-reduced-motion: reduce) { .tstrip__track { scroll-behavior: auto; } }
/* The gold edge belongs to the strip, so no neighbouring slide edge peeks in */
.tstrip__slide { border-left: 0; padding-left: 0; }
.tstrip__track { border-left: 1px solid var(--yellow); padding-left: 0; }
.tstrip__slide { padding-left: 18px; }
@media (max-width: 760px) { .tstrip__slide { padding-left: 14px; } }
/* The sales quote sits under the description, in the same column */
@media (min-width: 761px) { .spa .tq { grid-column: 2; } }

@media (max-width: 760px) {
  .hero .hero__body { font-size: 17px; line-height: 1.55; }
  .hero .lead { font-size: 17px; line-height: 1.55; }
  .hero h1 { margin-bottom: 20px; }
  .hero .slogan { margin-bottom: 16px; }
  .hero .btn-row { margin-top: 24px; }
  .tstrip__slide blockquote p { font-size: 14px; line-height: 1.42; }
  .tstrip__in { padding-top: 10px; padding-bottom: 2px; gap: 2px; }
  .tstrip + .hero { padding-top: 20px; }
}
@media (max-width: 760px) {
  .hero h1 { font-size: 38px; }
  .hero .hero__body, .hero .lead { line-height: 1.5; }
  .hero .btn-row { margin-top: 20px; }
  .tstrip__dots button { height: 16px; }
  .tstrip__in { padding-top: 8px; }
  .tstrip + .hero { padding-top: 14px; }
}

/* Carousel: quotes centered on the page, controls centered below */
.tstrip__in { flex-direction: column; align-items: stretch; gap: 8px; }
.tstrip__track { border-left: 0; }
.tstrip__slide { padding-left: 0; padding-right: 0; text-align: center; }
.tstrip__slide blockquote p { max-width: 46em; margin-left: auto !important; margin-right: auto !important; }
.tstrip__nav { justify-content: center; }
@media (max-width: 760px) { .tstrip__slide { padding-left: 0; } }

/* ===== /start: the page for warm leads ===== */
/* Single-column blocks keep a readable width instead of stretching */
.start-solo { max-width: 760px; }
.start-tried .tried { margin-top: var(--sub); }
.start-week { margin-top: var(--sub); }
/* How it works: one row per step, label on the left, detail on the right */
.how-steps { list-style: none; margin: var(--sub) 0 0; padding: 0; border: 1px solid var(--rule); }
.how-step { display: grid; grid-template-columns: .75fr 1.25fr; gap: 20px clamp(32px, 6vw, 96px); padding: clamp(28px, 3.5vw, 52px); }
.how-step + .how-step { border-top: 1px solid var(--rule); }
.how-step__num { display: block; font: 400 14px/1.4 var(--sans); letter-spacing: .03em; color: var(--yellow); margin-bottom: 10px; }
.how-step h3 { font-size: clamp(28px, 2.5vw, 38px); margin-bottom: 8px; }
.how-step__time { font-size: 15px; color: var(--silver-2); margin: 0 !important; }
.how-step__body > p { color: var(--text); }
.how-step__label { font: 400 italic clamp(19px, 1.5vw, 22px)/1.35 var(--serif); color: var(--ink) !important; margin-bottom: 4px !important; }
.how-step__body .ticks--plain { margin-bottom: 0; }
.how-step .price { padding-top: 32px; margin-top: 8px !important; }
.start-math { margin-top: var(--blk); }
.start-math .math__note { margin-top: 18px; }
@media (max-width: 760px) { .how-step { grid-template-columns: 1fr; } }
/* The tried-fixes block sits directly under the hero; the comparison follows the week-after paragraph */
.page-start .hero { padding-bottom: var(--blk); }
.start-tried { padding-top: 0 !important; }
/* Outcome: heading, then the measured line and the Monday paragraph */
.start-week-line { margin-top: var(--sub); }
/* Why us: alternative on the left, where it stops on the right */
.compare { margin: var(--sub) 0 0; max-width: 1000px; border-top: 1px solid var(--rule); }
.compare__row { display: grid; grid-template-columns: 240px 1fr; gap: 8px 48px; padding: 22px 0; border-bottom: 1px solid var(--rule); align-items: baseline; }
.compare dt { font: 600 18px/1.4 var(--sans); color: var(--ink); }
.compare dd { margin: 0; color: var(--text); max-width: 640px; }
.start-both { margin-top: var(--blk); max-width: 760px; }
.start-both .h3 { margin-bottom: 16px; }
/* Guarantee: the four Clarity Check points inside the box */
.guarantee .start-gticks { margin: 4px 0 24px; max-width: none; }
.start-gticks li { padding: 12px 0 12px 36px; }
.start-gticks li::before { top: 1.55em; }
/* For and not for: two equal columns, aligned at the top */
.fit { display: grid; grid-template-columns: 1fr 1fr; gap: 32px clamp(32px, 6vw, 96px); align-items: start; margin-top: var(--blk); max-width: 1000px; }
.fit__col h3 { font-size: clamp(23px, 2vw, 30px); margin: 0 0 12px; }
.fit__col .ticks--plain { margin-bottom: 0; }
@media (max-width: 760px) {
  .compare__row { grid-template-columns: 1fr; padding: 18px 0; }
  .fit { grid-template-columns: 1fr; }
}
/* Guarantee box on the left, the E-commerce quote on the right; stacked on phones */
.start-guar { display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, .9fr); gap: var(--sub) clamp(40px, 6vw, 96px); align-items: center; max-width: 1100px; }
.start-guar .tq { margin: 0; }
@media (max-width: 760px) { .start-guar { grid-template-columns: 1fr; } }

/* Main page: How it works block replaces the package cards */
.how-block { margin-top: var(--blk); }
.how-cta { margin-top: clamp(40px, 5vw, 64px); display: flex; flex-wrap: wrap; align-items: center; gap: 16px 28px; }
.how-cta p { margin: 0 !important; font: 300 italic clamp(22px, 1.9vw, 28px)/1.3 var(--serif); color: var(--ink); }
.price__from { white-space: pre; }
.how-block#how-it-works { scroll-margin-top: 40px; }
@media (max-width: 760px) { .how-block#how-it-works { scroll-margin-top: 28px; } }